Today on RBDR:

1) Perhaps for the first time, an important difference between B2B and B2C in customer acquisition is revealed in a DMA/Octupus Media study.

2) Content Marketing success is hugely impacted by incorporation of data and implementation of analytics: five times the revenue benefit. (Link to this story HERE)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit sotech.com

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