Never-Better Consumer Attitude Towards Brands / RBDR

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June 11, 2020

Today on RBDR: Engine Insights Managing Director David Albert compares B2B and B2C project work across varied business categories during the Coronavirus crisis. He also spotlights more intense consumer interest and appreciation for brands which probe to learn more about their relationships with their users.

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Superiority of Stories (With Guest Dr. David Aaker) | RBDR

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August 27, 2018. Today on RBDR:

Prophet Vice Chairman David Aaker explains with great precision the clear superiority of “signature stories” for companies and brands. The idea is preeminent in his new book: Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires.

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B2B lags B2C. Data + Analytics = Content Mktg success. (RBDR 10.19.2015)

Today on RBDR:

1) Perhaps for the first time, an important difference between B2B and B2C in customer acquisition is revealed in a DMA/Octupus Media study.

2) Content Marketing success is hugely impacted by incorporation of data and implementation of analytics: five times the revenue benefit. (Link to this story HERE)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit sotech.com

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