Marketing’s Dilemma: Stagnation, Decline of Digital Skills / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

—————————————————–

January 11, 2022

Today on RBDR: In an under-addressed and worrisome situation for the marketing profession, a study from the UK’s Chartered Institute of Marketing and Target Internet discloses that digital marketing skills have continued to
deteriorate and, in some cases, stagnate since the pandemic hit.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: http://ow.ly/CfFWE

What MRX participants want from their time. 3 challenges to Content Marketing ROI. (RBDR 07.14.2016)

Today on RBDR:

1) MARU/VCR&C reveals what research participants truly want as they participate in a research project.

2) What are the three biggest challenges in measuring Content Marketing ROI?

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Microsoft acquires SwiftKey. Big Data’s oversights. Forbes’ BrandVoice guarantee. (RBDR 02.11.2016)

Today on RBDR:

1) Microsoft acquires popular mobile predictive technology app SwiftKey.

2) An amazing revelation about what Big Data has not been collecting, and the data diversity problems this apparent oversight is causing.

3) Forbes’ content marketing program, Forbes BrandVoice, has created a brandlift guarantee that returns a marketer’s money if it fails to deliver.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

B2B lags B2C. Data + Analytics = Content Mktg success. (RBDR 10.19.2015)

Today on RBDR:

1) Perhaps for the first time, an important difference between B2B and B2C in customer acquisition is revealed in a DMA/Octupus Media study.

2) Content Marketing success is hugely impacted by incorporation of data and implementation of analytics: five times the revenue benefit. (Link to this story HERE)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit sotech.com

Don’t spend your time “searching” for today’s RBDR video! Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click HERE.