Dollar value of consumer-advertiser mobile engagement. CRM resurgence. (RBDR 6.23.2015)

Today on RBDR: 1) A study established what consumers feel is the worth of their mobile time with advertisers. 2) CRM is resurgent, but for very different reasons than its original purpose year ago. 3) Toluna’s Julie Paul concludes from the new GRIT survey that market research is ill-prepared to make necessary advances in mobile, social media and Big Data–but it can be.

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