Larry Gold honored posthumously. More Mervin Field details. Digital Mktg ROI (RBDR 6.15.2015)

Today on RBDR: 1) Former Inside Research editor and longtime professional market researcher Larry Gold will posthumously receive a “Lifetime Achievement Award” from the Market Research Council. 2) The New York Times’ obituary for Mervin Field is well worth reading and we have a link to it for you. 3) Marketing Evolution’s Rex Briggs explains why digital marketing ROI is difficult but eminently measurable.

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