Today on RBDR: 1) Former Inside Research editor and longtime professional market researcher Larry Gold will posthumously receive a “Lifetime Achievement Award” from the Market Research Council. 2) The New York Times’ obituary for Mervin Field is well worth reading and we have a link to it for you. 3) Marketing Evolution’s Rex Briggs explains why digital marketing ROI is difficult but eminently measurable.
RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. Check out FocusVision.com
To register for FocusVision’s June 16 webinar, at 12 Noon EDT /9 am PDT, “Humanizing Data: The Evolution of Data Driven Insights,” click on this link: https://www.focusvision.com/events/panel-discussion-humanizing-quant-the-evolution-of-data-driven-insights/
This webinar will focus on how our customers combine quantitative and qualitative market research tools to streamline their workflows and humanize insights.
