Today: 1) Attensity Chairman Howard Lau explains how collected data can actually lie to a company. 2) Confirmit releases an Infographic that explains five things that market researchers can optimize market research technology ROI.

RBDR is sponsored today and this week by Market Probe, which for over 30 years has ensured for its customers that Voice of the Customer insights are collected, decoded and woven into strategic and operational decisions.

And Market Probe is ready to help you take the next evolutionary step in Customer Experience Management, Customer Advocacy. Here is a link to learn more: http://www.marketprobe.com/stakeholder-solutions/customer-adocacy-a-new-approach/share.html

Check out MarketProbe.com.

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