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Today on RBDR: 1) MarketingProf.com contributor Laura Patterson presents the “5 Key Metrics You Need to Create a Customer-Centric Company,” a resource for every company that says it is goal is customer centricity. 2) The newest mobile location-based data solution: drones, which will be tested by Adnear in the suburbs of Los Angeles. 3) Third-party data, or what the Wall Street Journal’s Jack Marshall refers to as “Audience Segments,” is not winning favor with marketers that are trying to reach target consumers.

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