WPP Management Update Says Kantar Not for Sale | RBDR

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April 24, 2018. Today on RBDR:

An update on WPP after the resignation of CEO Sir Martin Sorrell, which appears to be pooh-poohing any suggestion that its Data Management group be sold.

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Unilever MR, Globally, Taking on Local Battles | RBDR

January 9, 2018. Today on RBDR:

Unilever’s global marketing prowess is more and more challenged by aggressive, innovative local marketers, which have forced localized marketing and marketing research efforts to develop speedy, effective responses.

(Link to the blog that this report emanated from: https://www.wsj.com/articles/outfoxed-by-small-batch-upstarts-unilever-decides-to-imitate-them-1514910342)

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Recommendations for Better Surveys: Short, with Open Ends | RBDR

March 1, 2017. Today on RBDR:

1) Google approves of a MRC audit of how YouTube metrics are collected and crunched.

2) Recommendations on how to maximize upgrades on surveys to collect the difference-making, actionable insights.

3) FCC approval of the 5MHz spectrum for mobile data should benefit research work across the U.S.

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Google renames internal MR tool. Facebook releases internal research standards. (RBDR 06.16.2016)

Today on RBDR:

1) Google changes the name of one of its internal market research tools – and makes it easier for its members to actively participate.

2) Facebook releases its new internal research standards, which focus on, among other things, research ethics. You can read the basis of our coverage for this story by clicking here.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website.

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Twitter tells gov’ts ‘no’ to Dataminr. 5 market adaptability tips. (RBDR 05.11.2016)

Today on RBDR:

1) Twitter announces that it will not allow government agencies to use Dataminr, a privately-owned social media data analytics platform that it has a 5% stake in.

2) With the path that customers take in a state of constant change, Scott McFarland suggests five steps that marketers should follow to be effective against your prospects being bombarded with so many different types of marketing.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website for more information.

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