J.D. Power III Retrospective / RBDR

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Today on RBDR: The founder of J.D. Power and Associates, J.D. Power III, recently died at age 89. A brief look at highs and lows in his dynamic, game-changing research operation. (RBDR interview with J.D. Power III in 2013: https://youtu.be/Gss8EIDsGLU and https://youtu.be/39QxPXULjcU)

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Consumer Insights Have Prepped CPG For 2021 / RBDR

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January 26, 2021

Today on RBDR: I asked many research providers throughout 2020 about which Coronavirus-driven consumer trends would stick long-term. The first evidence of what is sticking and the contribution research has made inside major CPG companies to understand changing consumer behavior due to Covid-19 is now clear.

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Social Media Companies Prohibiting Census Interference / RBDR

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January 7, 2020

Today on RBDR: Strangely, but thankfully, social media companies–which don’t want to check political advertising to ensure facts and deter misleading info or lies–are working with the U.S. Census Bureau to stop dissemination of deliberately inaccurate information or which deters Census participation.

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Customer Experience Research’s Strangely Negative Focus / RBDR

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October 29, 2019

Today on RBDR: Wall Street Journal reporter Sharon Terlep reported on the highly unusual state of customer experience research: instead of positive goals, its odd focus is on how badly a customer can be treated before a brand loses that customer’s loyalty.

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Strange Goal For Customer Experience Research / RBDR

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August 7, 2019

Today on RBDR: Wall Street Journal reporter Sharon Terlep reported the state of customer experience research, which has diverted to a deep, intense comprehension of how badly customers can be treated before you lose their loyalty.

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