Customer Experience Research’s Strangely Negative Focus / RBDR

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October 29, 2019

Today on RBDR: Wall Street Journal reporter Sharon Terlep reported on the highly unusual state of customer experience research: instead of positive goals, its odd focus is on how badly a customer can be treated before a brand loses that customer’s loyalty.

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Strange Goal For Customer Experience Research / RBDR

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August 7, 2019

Today on RBDR: Wall Street Journal reporter Sharon Terlep reported the state of customer experience research, which has diverted to a deep, intense comprehension of how badly customers can be treated before you lose their loyalty.

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WPP Management Update Says Kantar Not for Sale | RBDR

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April 24, 2018. Today on RBDR:

An update on WPP after the resignation of CEO Sir Martin Sorrell, which appears to be pooh-poohing any suggestion that its Data Management group be sold.

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Unilever MR, Globally, Taking on Local Battles | RBDR

January 9, 2018. Today on RBDR:

Unilever’s global marketing prowess is more and more challenged by aggressive, innovative local marketers, which have forced localized marketing and marketing research efforts to develop speedy, effective responses.

(Link to the blog that this report emanated from: https://www.wsj.com/articles/outfoxed-by-small-batch-upstarts-unilever-decides-to-imitate-them-1514910342)

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

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Recommendations for Better Surveys: Short, with Open Ends | RBDR

March 1, 2017. Today on RBDR:

1) Google approves of a MRC audit of how YouTube metrics are collected and crunched.

2) Recommendations on how to maximize upgrades on surveys to collect the difference-making, actionable insights.

3) FCC approval of the 5MHz spectrum for mobile data should benefit research work across the U.S.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to enhance and improve the standing of client research/insights organizations. Using experiences and expertise collected from over 300 client research organizations over 23 years, RFL Client Consulting is ready to boost your effectiveness and efficiency.

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