Don’t spend your time “searching” for today’s RBDR video. Receive it in a personal email as soon as the new RBDR is uploaded. Click here:

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.


Today on RBDR: 1) For the first time, questions are being raised about the accuracy of location-based mobile data. 2) A WOMMA study indicates the value of strongly considering the role of word of mouth in advertising development. 3) Does the luxury market need a novel metric to measure ROI? Marketers in the luxury field believe so and offer their proposed metric.

Leave a Reply