Politicians All Over New Targeting For 2020 Election / RBDR

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November 7, 2019

Today on RBDR: Next year’s voting blocs — and election results — could be driven and heavily influenced by capabilities hidden inside apps, which unobtrusively collect and reveal user data from mobile phone users. And that is designed to drive people to the polls (and maybe inhibit some voters’ participation).

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FYI: Recommended Moneymaking MR Apps for Consumers | RBDR

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May 14, 2018. Today on RBDR:

Entrepreneur Contributing Editor Carolyn Sun recommends several moneymaking apps, including five that are market research apps. She says they can make you some valuable pocket change but won’t make you rich – and come with Google Play and iTunes app recommendations.

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Egg’s “Virtual Mile” Multi-Level Emotion Collector | RBDR

October 17, 2017. Today on RBDR:

Egg Health Innovations debuts “Virtual Mile” to substantially improve understanding of patients, through the use of smart glasses, a hidden camera and an app.

Two links to this download report: click here, and also here.

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Disk Jockey Countersues Nielsen over Radio Ratings | RBDR

August 23, 2017. Today on RBDR:

1) Nielsen sued Tampa disc jockey Bubba the Love Sponge for tampering with its local radio ratings service. Bubba countersued and now is attempting to make a case on his behalf using Nielsen’s own radio research data.

2) What causes an American user of apps to delete them – and why a researcher should care?

3) Corporate data is critical in strategic decisions, but some statistics lead one to wonder how much.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to enhance and improve the standing of client research/insights as well as research agencies. Using experiences and the expertise collected from over 300 client research and 1,000 research agency organizations over 23-plus years, RFL Client Consulting is ready to boost their effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Dunkin’s brand shakeup leads to more engagement. Appropriate app metrics. | RBDR

November 17th, 2016. Today on RBDR:

1) How Dunkin’ brand reworked its marketing to engage customers 1-to-1.

2) The advent and explosion of apps in the cross-device consumer market raises the issue of appropriate metrics.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website for more information.

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