MR Movie Recommendation: “The Great Hack” / RBDR

Bob Lederer’s recommendation for “The Great Hack,” a Netflix film that digs deeper than ever before into the questionable and possibly criminal behavior of Cambridge Analytica in its use of Facebook data that was used in the passage of Brexit in the UK and presidential election of Donald Trump in the U.S.

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September 9, 2019

Today on RBDR: Bob Lederer’s recommendation for “The Great Hack,” a Netflix film that digs deeper than ever before into the questionable and possibly criminal behavior of Cambridge Analytica in its use of Facebook data that was used to pass Brexit in the UK and elect Donald Trump in the U.S.

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Kantar CEO Eric Salama Recovering After Sunday Morning Stabbing / RBDR

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January 24, 2019

Today on RBDR: A Dutch surgeon becomes the first physician to successfully remove her name from a Google list of physicians accused of medical malpractice. The doctor has been cleared to practice, which her attorney used to help convince a court to remove her from the so-called blacklist.

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Microsoft Pulse additions. Viacom’s cable data. Fledgling brands’ ideal focus. (RBDR 03.10.2016)

Today on RBDR:

1) Microsoft Pulse adds new video research component.

2) Viacom says it intends to drastically change and improve the cable buying process by offering and applying new, targeted audience segment data.

3) A brand that is not doing well should pay special attention to the habits of its users, not traditional considerations like positioning and market segments, claims a University of Texas professor.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Be sure to visit their overview of services and ideas by clicking here.

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Brooks gives up reins at Directions Research. 1st answers to UK polling issues. (RBDR 5.18.2015)

Today on RBDR: 1) Directions Research names a new President & CMO, Jim Lane, who takes over for founder Randy Brooks, President of the agency since its inception 27 years ago. 2) UK pollsters are digging into their data to try and discover what went wrong with their May 7th projections for the Parliamentary election. As they do, others are speculating what may have gone wrong.

RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. To access the new FocusVision, AOL, SSI study concerning use of videos in survey research you can visit:

https://mail.google.com/mail/u/0/#inbox/14cbf444d33b219c?projector=1

FocusVision and AOL, in concert with SSI, have released a study that shed light on surveys built around surveys: https://mail.google.com/mail/u/0/#inbox/14cbf444d33b219c?projector=1

Focus vision is hosting a seminar on this study on May 19, You can still register at: https://attendee.gotowebinar.com/register/541691261935004673

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7% of location-based data inaccurate. WOM needs to be part of Ad development. (RBDR 2.24.2015)

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Today on RBDR: 1) For the first time, questions are being raised about the accuracy of location-based mobile data. 2) A WOMMA study indicates the value of strongly considering the role of word of mouth in advertising development. 3) Does the luxury market need a novel metric to measure ROI? Marketers in the luxury field believe so and offer their proposed metric.