7% of location-based data inaccurate. WOM needs to be part of Ad development. (RBDR 2.24.2015)

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Today on RBDR: 1) For the first time, questions are being raised about the accuracy of location-based mobile data. 2) A WOMMA study indicates the value of strongly considering the role of word of mouth in advertising development. 3) Does the luxury market need a novel metric to measure ROI? Marketers in the luxury field believe so and offer their proposed metric.

MDs subvert patient empowerment? Pharmacos need to obsess re patients (PRVR–6/16/2014)

This week on Pharma Research VIDEO Report:  1) Patients explain why empowerment is so important to them and impediments from doctors.  2) Wolff Olins declares why pharma companies must change their emphasis to patients and relationships with them.  3) For the fifth year in a row, the Epocrates medical reference app is tops for physicians on smartphones and tablets.  4) A former Merck analyst alleges in a whistleblower lawsuit that a 2009 market research study was mostly about selling more diabetes drugs to in HEB stores and to those covered by Blue Cross Blue Shield of Texas.

New Consumer Behavior with Brands; MarketResearchCareer’s 5th Annual Supplier Sat Study (RBDR–10/01/13)

Today: 1) Study from Flamingo and Wolff Olin points to 3 specific changes in how consumers intend to interact with brands. RBDR explains the big picture changes they are leading to. (Here’s the link to a download of this study results: http://gamechangers.wolffolins.com) 2) MarketResearchCareer’s 5th annual supplier satisfaction study is released with results in the qualitative, full-service, syndicated, online sample and online survey categories. (Link to the press announcement of this study, where you can find out other top-rated suppliers: http://pr-bg.com/content/view/37652/78/) 3) Former AT&T Director of Market Research & Customer Insights Debbie Kirsch died last week.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.