Bob Lederer RBDR

Social Media Outrage Shouldn’t Sway Decisions | RBDR

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July 5, 2018. Today on RBDR:

Engagement Labs conducted a study of offline and online conversations. It demonstrated that data collected from loud and nasty social media comments can be a very deceiving to a brand, especially because offline reactions can be equal and contrary in the opposite direction to online expressions.

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Bob Lederer RBDR

Venture Capital for MR Still Slow Despite Dollars | RBDR

July 13, 2017. Today on RBDR:

1) A look at 2014 – 2017 venture capital investments in market research, from Crunchbase, abetted by information from TechCrunch.
2) The Journal of Advertising Research contains a study from Word of Mouth experts Brad Fay and Rick Larkin that states that online WOM differs from offline WOM.

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Bob Lederer RBDR

7% of location-based data inaccurate. WOM needs to be part of Ad development. (RBDR 2.24.2015)

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Today on RBDR: 1) For the first time, questions are being raised about the accuracy of location-based mobile data. 2) A WOMMA study indicates the value of strongly considering the role of word of mouth in advertising development. 3) Does the luxury market need a novel metric to measure ROI? Marketers in the luxury field believe so and offer their proposed metric.