RBDR is sponsored by SoapBoxSample, a member of the ISA family of companies, providing a fresh approach to online research.

To access a video explaining MySoapBox Mobile, please visit: https://www.dropbox.com/s/j5q8bh2xod9zf5i/SoapBoxSampleClip.mov?dl=0

Today on RBDR: 1) Nielsen had a more than solid 2014 financially. 2) CBS says advertisers are adopting 7-day viewing, versus present 3-day standard. 3) Teradata study says 90% of marketers are moving away from segmentation and jumping into 1-to-1 marketing, but not having much success with that. 4) Visible Measures’ “guarantee” that brand video will be viewed sounds good, but the reality of the guarantee is less impressive.

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