“Big Bets” key Kraft NP success; Survey gets US Supreme Ct attention (RBDR–4/24/2014)

Sponsored by Precision Opiinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research. Plus, now with a mobile research division. Find out about it: http://www.mrweb.com/drno/news18877.htm

Today: 1) New product failures led Kraft Foods to reinvent its innovation philosophies. It was explained by VP Innovation Breakthroughs Barry Calpino as strongly driven by major dollar investments behind high-potential products. 2) The U.S. Supreme Court heard arguments from Pom Wonderful in its product labeling lawsuit against Minute Maid and its pomegranate juice brand, and the plaintiff’s survey of what consumers could comprehend about juice content from package labeling became a major discussion point. 3) MoveMR is a new mobile qualitative MR firm with several innovative mobile research focuses, which is a case in point for why it received RBDR coverage and how you can achieve this, too.

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