eMarketer reports that digital platforms have surpassed television as the U.S. media content consumption. Dennis Murphy comments on how top market researchers are still relying on traditional survey research for critical insights. RBDR plans to address what it identifies as the MR industry’s most important issues, but we want your input. Email firstname.lastname@example.org to share your thoughts.
Sponsored by Decipher, Inc. (http://www.decipherinc.com), focusing on technology and research systems that bring data to life and revealing how even seemingly small discoveries can yield meaningful insights.
Here is the first of several mobile MR insights to be delivered in this RBDR content box this week, courtesy of Decipher, Inc.: