Converting names on Rx data to lifelong codes is concerning some German data authorities’ sense of anonymity. Chinese manufacturers are not succeeding outside the mainland; experts assess reasons why and what it means to market research. Mobile MR firm consolidation occurred twice this week.
Published by Bob Lederer
Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. View all posts by Bob Lederer