Advertising and ad metric considerations in sale of The Washington Post. Twitter and Datalogix are collaborating on a service that tracks the impact of tweets on product sales offline. InsightExpress announced winners of its 2013 Advertising Effectiveness Awards.
RBDR for August 12, 2013
As Web usage moves strongly to mobile devices, it’s reported that 61% of mobile users permit access to apps tracking their current locations. Marketers know customer purchase histories and elementary demographics, but their lack of understanding of social media participation & preferences leaves them with a very incomplete understanding of those customers. Kinesis Survey Technologies President Leslie Townsend is concerned about the research industry’s willingness to take necessary steps to stop continuing erosion of mobile survey completion rates.
RBDR for August 8, 2013
Ipsos’ financial report for its first half of 2013 includes an important macro review of MR conditions, plus analysis of what it believes the MR industry and its companies need to do to face current and emerging conditions. Avery Dennison Senior European Consumer Insights Manager Edward Appleton speaks about how he would like his MR vendors to extend themselves to upgrade their contributions and improve his department.
RBDR for August 7, 2013
Yahoo! CEO Marissa Mayer tells Bloomberg News that Yahoo! R&D has hired 30 Ph.D. researchers this year and will add 20 more in 2013. In all likelihood, a good sign for market research at the company! DigitalMR World Ltd. CEO Michalis Michael adds more heat to the argument that current market research desperately needs to change its tools, model and day-to-day activities if it wants to survive in the digital world.
RBDR for August 6, 2013
Antoine Dérouche, CEO of Datafield, a mobile form builder, offers five suggestions for MR agencies if they want to survive the digital marketing age. Bluekai’s second marketer survey in the past 8 months shows marketers are adopting data and being vigilant about widening and expanding its use in vastly growing numbers. A Facebook-Datalogix study shows that mere exposure to a Facebook advertisement positively impacts purchasing among those exposed to it – even if they don’t click on the ad.
RFL Communications, Inc. 