January 31st, 2017. Today on RBDR:

1) Misconceptions that have led to two misuses of popular A/B testing.

2) Programmatic TV is still a minor factor in media buying, but its users are discovering attributes that can already make a difference.

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Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

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