Hydrox relaunches thanks to Trump. Henkel segmentation evolution. (RBDR 9.22.2015)

Today on RBDR: 1) Leaf decides to jump on board with Donald Trump’s corporate attack against Nabisco by reintroducing a longtime Oreo competitor, Hydrox. 2) Henkel’s updated study of consumer segmentations discovers that individuals don’t fit neatly into a single segmentation category as they shop varied PCG categories.

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