No positive customer sat link to sales. Internal data to assess mktg initiatives. (RBDR 1.16.2014)

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On today’s RBDR: 1) Ipsos Loyalty and Harvard Business School research dissolves the long-believed theory that increases in customer satisfaction lead to improved business results. 2) Infocore launches its Predictive Data Scoring System, which it says can identify and assess which internal data choice(s) are the best option to evaluate an upcoming marketing launch.

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