Procurement on MR 2015 buys. UnMetric’s SM CI service. New mobile uses. (RBDR 8.20.2015)

Today on RBDR: 1) ProcurementLeader.com releases its report on new trends in market research acquisition so far in 2015 2) UnMetric launches its SENSE service, delivering competitive intelligence tracking of 35,000 brands from 27 different industries. 3) Instant.ly shares some of its latest new uses of mobile research.

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What kind of person would vote for Donald Trump (and why)? (RBDR 8.17.2015)

Today on RBDR: 1) Who would vote for Donald Trump–and why–is being studied. One perspective is offered. 2) New way to estimate how much a business needs to spend on marketing to their best customers in order to retain them is possible through a model. 3) A new data quality consideration is noted about individuals who have just been recruited.

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No positive customer sat link to sales. Internal data to assess mktg initiatives. (RBDR 1.16.2014)

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On today’s RBDR: 1) Ipsos Loyalty and Harvard Business School research dissolves the long-believed theory that increases in customer satisfaction lead to improved business results. 2) Infocore launches its Predictive Data Scoring System, which it says can identify and assess which internal data choice(s) are the best option to evaluate an upcoming marketing launch.

70% of ’14 ads ineffective. 55% ROI from Big Data use (RBDR 1.15.2015)

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On today’s RBDR: 1) A Fournaise Marketing Group investigation of more than 2.5 million BB and B2C ads from 2014 shows 70% of them were ineffective, and Fournaise believes it can explain why. 2) BrainJuicer’s FeelMore50 global advertising review for 2014 has been released. 3) Two sources, Gartner and SapientNitro, explain how Big Data is falling far short of ROI expectations.

Decipher fulfills FocusVision goal of seamless qualitative quantitative platform (RBDR 1.14.2015)

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On today’s RBDR: FocusVision President & CEO Eric Grosgogeat, in an RBDR exclusive, explains why the business first bought Revelation Research and, now, has acquired Decipher.