5 recommended social media ROI metrics. Mobile the 3rd most effective mkt tool (RBDR 10.8.2014)

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On today’s RBDR: 1) To measure social media ROI across channels, Simply Measured’s Uri Bar-Joseph recommends these metrics: 1) Audience size, 2) Mentions 3) Engagement 4) Impressions and 5) Reach. 2) A new mobile marketing study rates mobile as third most effective, behind email and social media.

 

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