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RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.

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On today’s RBDR: 1) To measure social media ROI across channels, Simply Measured’s Uri Bar-Joseph recommends these metrics: 1) Audience size, 2) Mentions 3) Engagement 4) Impressions and 5) Reach. 2) A new mobile marketing study rates mobile as third most effective, behind email and social media.

 

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