Google three medical field threats; Cegedim Strategy importing LPD to U.S.; Canada’s drug removal problem; Big Pharma injecting brand personality to Rxs; Apple hires sleep expert to work on iWatch team (PMRVR–2/17/1014)

PMR VIDEO Report presents market research news, insights and commentary for the pharmaceutical, health care, biotech and medical device industries.

Today: 1) Motley Fool’s Leo Sun explains three serious threats that Google could inflict on the medical field. 2) Cegedim Strategy Group is importing its Longitudinal Patient Data into the U.S. to fill a number of research study needs. 3) Canada is taking three years to remove certified dangerous drugs from store shelves, according to York University Professor Joel Lexchin. 4) Big Pharma has learned about Brand Personality marketing from consumer goods companies and is injecting it into its own marketing. 5) Apple hires an acknowledged sleep expert, it is said to bolster its iWatch team.

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