Bob Lederer RBDR

Commentary: Protecting U.S. Consumer Privacy / RBDR

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February 5, 2019.

Today on RBDR: Bob Lederer’s commentary asks who is overseeing businesses’ behavior with respect to consumer privacy. The American government is essentially standing on the sidelines and allowing Apple, Facebook, Google and the like to control and sanction the behavior of companies in the space as they collect personal data.

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Bob Lederer RBDR

Qualtrics Wants to Be the Apple of Research | RBDR

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October 15, 2018. Today on RBDR:

Justin Ethington, who describes himself as “a thought leadership market researcher” at Qualtrics, spells out the role the company wants to play with market researchers: namely to be the “Apple of market research.”

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Bob Lederer RBDR

How close should researchers get? Apple enters VR. IAB tries unifying. (RBDR 02.02.2016)

Today on RBDR:

1) Sneak peek at a NewMR presentation from Edward Appleton and Aastha Tiku later this week about how close a researchers can/should get to their subject for the best results. Find a link to this study here.

2) Apple joins the expanding field of technical businesses who are in on the Virtual Reality and Augmented Reality field.

3) The Interactive Advertising Bureau releases “Data Segments and Techniques Lexicon,” hoping to get everyone in the data field on the same page.

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FTC cautions on use of Big Data. Apple acquires Emotient. (RBDR 01.11.2016)

Today on RBDR:

1) The MRA’s Howard Fienberg summarizes the FTC’s cautionary report on the use and misuse of Big Data (Find the links to this story here.)

2) Apple Computer acquired Emotient this past week, a self-described leader in emotion detection and sentiment analysis based on facial expressions. RBDR explores why.

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FitBit dominates wearables. Online adv killing TV. Data as impt as product. (RBDR 9.11.2015)

Today on RBDR:

1) FitBit explains why it is dominating the wearables market so far, easily surpassing smart watches (even those from Apple).

2) A media research analyst projects the 12% annual growth rate for online advertising through 2020 is going to slowly kill TV.

3) Companies admit in a Capgemini & EMC study that they fear so much that the changing data landscape could leave their organization at a competitive disadvantage that they are taking extraordinary measures that break corporate data norms.

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