Bob Lederer RFL Communications, Inc.

Google Flu Trends overstates U.S. influenza; CMS pushes Medicare Part D data release; PharmaGuy, John Mack, discusses pharmaco new MR technology usage; FDA finds new adverse event information source (PRVR–3/24 – 3/28/2014)

On this week’s Pharma Research VIDEO Report:
1) There has been successful social media-sourced tracking of contagious diseases, but the Google Flu Trends has overestimated the spread of influenza in the U.S. in 2011-2012 and 2012-2013, according to Time Magazine.

2) Center for Medicare & Medicaid Services is pushing ahead part of its proposed Part D changes that deal with release of data to reputable organizations doing legitimate work. It has health care insurance coverage implications.

3) Pharmaguy John Mack joins PRVR to discuss what he says happening with pharma market research.

4) The FDA’s search for adverse events has led it to support creation of software that allows it to access 100 million health insurance and health records.

Bob Lederer RFL Communications, Inc.

Comparing Observational MR; Proposed Part D changes; FDA generic Rx initiative; HIMSS reports on HC mobile implementation vs. usage; MDLinx verifying European MDs; Novartis expands clinical data transparency; SAP testing “Medical Insights” cancer patient assistance (PMRVR–3/4/14)

In this Pharma Market Research VIDEO Report:  1) GRACE, an 11-item checklist of data and methods, allows testing of baseline quality criteria for observational research.  2) The CMS is proposing changes to Medicare Part D. The big picture change calls for stopping automatic Medicare coverage of two drug classes; the underlying consideration in the plan could lead to federal government price negotiations with pharmacos (expressly forbidden in legislation that established Part D).  3) The FDA launches a $20 million initiative to test generic drug production, which represents 80% of Rx drugs. India, wiht its $15 billion in annual generic drug production, is a primary focus but China is also in the crosshairs. 4) HIMSS mobile research study investigates its implementation and use by healthcare providers.  5) GfK reports an upsurge in 2013 in purchase of mobile-connected medical devices in top European countries.  6) MDLinx is launching its physician verification service in Europe.  7) The Kaiser Family Foundation reports users of the ACA website were more price-oriented than physician-focused.  8) Novartis says it has extended its pharmaco leadership in clinical trial data transparency.  9) SAP is testing “Medical Insights,” a capability that aids cancer patients by pulling relevant data from many cancer data sources, runs advanced analytics and delivers customized results in real time.

Bob Lederer RFL Communications, Inc.

Using publicly available information sources, IARP aims to detect disease outbreaks early; Community colleges to boost med device training; wearable med devices have questionable health benefits; Dick Vanderveer notes two leading MR issues; Cutting Edge “Big Data” study (PMRVR 2/24/14)

PMR VIDEO Report is sponsored by M/A/R/C Research (http://www.marcresearch.com), which says “strong brands start with strong research.”

1) The Intelligence Advanced Research Projects Agency wants to use publicly available data to predict disease outbreaks early enough that administrators can take action to limit its spread. 2) The U.S. Labor Department is helping community colleges create curriculum and training programs to prepare individuals to work in medical device manufacturing and operations. 3) 90 million wearable devices will be shipped this year; medical, wellness and sports & activity devices will be the bulk of those. What’s the evidence that the health of users of these devices will benefit? 4) Dick Vanderveer has launched and sold three successful pharma MR companies. He suggests two significant changes that PMRVR and other media should be paying special attention to. 5) Cutting Edge Information’s new Cutting Edge Information report on Big Data says more than half of the Top 10 pharmaceutical companies have dedicated teams in place to explore and implement Big Data potential.

Bob Lederer RFL Communications, Inc.

Google three medical field threats; Cegedim Strategy importing LPD to U.S.; Canada’s drug removal problem; Big Pharma injecting brand personality to Rxs; Apple hires sleep expert to work on iWatch team (PMRVR–2/17/1014)

PMR VIDEO Report presents market research news, insights and commentary for the pharmaceutical, health care, biotech and medical device industries.

Today: 1) Motley Fool’s Leo Sun explains three serious threats that Google could inflict on the medical field. 2) Cegedim Strategy Group is importing its Longitudinal Patient Data into the U.S. to fill a number of research study needs. 3) Canada is taking three years to remove certified dangerous drugs from store shelves, according to York University Professor Joel Lexchin. 4) Big Pharma has learned about Brand Personality marketing from consumer goods companies and is injecting it into its own marketing. 5) Apple hires an acknowledged sleep expert, it is said to bolster its iWatch team.

Bob Lederer RFL Communications, Inc.

Apple’s iWatch to detect pending heart attack? RFL debuts pharma/healthcare/biotech/medical device MR VIDEO report; Bill Harvey discusses media MR ROI (RBDR–2/19/2014)

Sponsored by Nuance (http://www.decisionanalyst.com), offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst Company.

Today: 1) There are reports that iWatch, a new Apple smart watch, will be able to warn wearers of an impending heart attack. 2) RFL Communications has launched Pharma Market Research VIDEO Report, the first weekly MR news video for pharmaceuticals, health care, biotech and medical devices. View the introductory video for yourself at: http://youtu.be/gHWBhfM5rzY 3) Bill Harvey discusses return on investment for media research, its present acceptance and short-term prognosis for substantial media buy-in.