uSamp – Page 3 – RFL Communications, Inc.

April 1, 2014 Bob Lederer RFL Communications, Inc.

uSamp panelists are especially happy as they earn major compensation; Bob Lederer expresses more reasons for MR industry college push (RBDR–3/31/14)

Sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

Today: 1) RBDR has the money-making details from uSamp’s collaboration with CrowdComputing Systems, an effort to help its online panelists earn serious incentive monies by carrying out mobile research tasks. 2) Bob Lederer presents additional reasons by his proposal that that MR industry aggressively push MR to all U.S. colleges and universities as a solid job opportunity for those with a degree. Listen to the winners of GfK’s 2014 NextGen Competition explains their new found interest in pursuing a MR career after completing a research project.

March 23, 2014March 23, 2014 Bob Lederer RFL Communications, Inc.

uSamp collaboration goal: happy panelists (by helping them make money); Facebook’s quiet facial recognition technology; Fuguitt discusses her 1st ARF year with Bob Lederer (RBDR–3/24/2013)

Sponsored by KL Communications (http://www.klcommunications.com), THE
experts in Customer Co-Creation, whose proprietary CrowdWeaving™ platform is powering the next generation of online insight communities.

Check out KL Communications’ latest newsletter for
insights into implementation of novel MR tools & techniques:

http://www.klcimages.com/klcnewsletter/marchnewsletter

Today: 1) Keeping online panelists satisfied and looking for more participation is frequently centered around panelist interest in earning more money. uSamp’s “precedent-setting” collaboration with CrowdComputing Systems (CCS) will provide its 12-million online panelists the opportunity to make money– a little by answering a few CCS client-inspired questions, all the way up to potentially a lot by helping CCS customers document activity at a local store using their mobile phone.

2) Facebook’s quiet facial recognition technology, with accuracy as high as 97.25%, is being kept under wraps due to consumer concerns about the technology if used on Facebook.

3) Australia’s market research society, AMSRO, announces a trustmark seal that can be earned and flaunted by association members for exemplary privacy standards.

4) Gayle Fuguitt chairs her second ARF Annual Conference and speaks to RBDR’s Bob Lederer about her first year accomplishments

March 17, 2014 Bob Lederer RFL Communications, Inc.

Consumers’ social media loyalty; marketers respecting privacy (RBDR–3/14/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tops and methodologies tackle marketing complexities so that you can make more confident business decisions.

Today: 1) As social media giants make their deals to collaborate with traditional media, it’s becoming vital to understand where consumers put their social media loyalty. A UTA Brand Studio/uSamp study provides that. 2) A Forrester Research study says marketers are avoiding behavioral marketing to respect customers’ privacy. This project shows that marketers expect to reap from that respect. 3) University researchers says they can get past the security of leading consumer websites to collect gobs of personal information.

January 16, 2014 Bob Lederer RFL Communications, Inc.

Stabilizing Sample Pricing explained; UK agency issues Analytic Challenges; Michalis Michael urges serious client insight execs to seek social media help (RBDR–1/16/2014)

Today: 1) Federated Sample CEO Patrick Comer explains the improving pricing in the sampling business.

2) The British Technology Strategy Board has issued innovation challenges requested by high-profile businesses (e.g., Simon Cowell, Penguin Random House publishing and the British film Institute).

3) DigitalMR Ltd.’s Michalis Michael encourages serious consumer insights executives to seek out expertise if they want to integrate social media with their traditional MR work.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)

January 14, 2014January 14, 2014 Bob Lederer RFL Communications, Inc.

Bruce Temkin’s CX projections; MFour “Survey on the Go” mobile app improves polling; France fines Google (RBDR–1/14/2014)

Today: 1) Bruce Temkin, who is establishing himself as THE Customer Experience (CX) expert, releases several thoughtful projected CX changes inside businesses during 2014.
2) Public Opinion Strategies discusses the very positive advantages it found in its polling through the use of MFour’s new mobile app. 3) France’s CNIL privacy unit fined Google 150,000 Euros for ignoring implementation of the country’s consumer privacy protection requirements.

Sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.