Bob Lederer RBDR

SurveyMonkey pushes better MR. uSamp higher-quality biz model. (RBDR 11.26.2014)

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Today, on RBDR: 1) For a second time in one month, SurveyMonkey enters a collaboration with established research organizations, which will attempt to improve industry understanding and implementation of probability and non-probability based research. 2) uSamp President Alan Gould explains the company’s new business model, which emphasizes higher-quality sample along with unique “value adds” for clients, who, in return, will pay more.

Bob Lederer RBDR

Crowdsourcing essentials. Facial emotion tested by BBC (RBDR 11.11. 2014)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) uSamp’s Jacob Tucker lays out three simple rules for effective use of Crowdsourcing. 2) After testing in the UK, Australia, Russia, BBC Worldwide will conduct a global test of facial emotion provided by CrowdEmotion. The goal: to try to make its program testing foolproof. 3) Text analytics is transforming Net Promoter Score into a viable research predictor at Jiffy Lube.

Bob Lederer RFL Communications, Inc.

General Mills Ryan Backer on Mobile MR improvement (RBDR–6/4/2014)

Wednesday June 4 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

General Mills’ Consumer Insights Manager, Emerging Technologies, Ryan Backer discussed the improvements needed to be made by purveyors of mobile research.

Here’s the link to the “Cloud”: https://cloud.real.com/s/vnQ9cR

Bob Lederer RFL Communications, Inc.

White House consumer privacy report; 3 unique mobile MR applications (RBDR–5/5/2014)

Monday May 5 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

1) A long-anticipated White House report on data privacy protection contains six recommendations to protect U.S. and foreign individuals.

2) “4 Things You Didn’t Know You Could Do With Mobile Research” actually contains three that you and we haven’t heard before, but it is till worth “Googling.”

3) If you have any doubts about marketing research as your current career choice, consider the case of Ford Motor Company’s new CEO, Mark Fields.

Bob Lederer RFL Communications, Inc.

Contextual mktg takes reins from campaign mktg; Unique mobile MR uses (RBDR–4/14/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

Find out more about Nuance: http://www.NuanceCoding.com

Today: 1) Forrester Research says, unequivocally, that campaign marketing is dead and contextual marketing now rules. What does that imply for marketers? 2) SurveyMonkey is moving its international office from Lisbon to Dublin. Corporate taxes might be one important reason. 3) uSamp VP Innovation Justin Wheeler explains some of the unique research capabilities offered only by mobile research.