Bob Lederer RBDR

TV loses dominance with consumers. Ad optimizing may undercut reach. (RBDR 02.15.2016)

Today on RBDR:

1) An IAB study in the United Kingdom states that the TV is no longer consumers’ dominant screen.

2) Ad campaign viewability is not as simple as current vendor providers may think. A Quantcast study claims that following current methods to optimize an ad’s online viewability may actually undercut the success of the campaign.

RBDR is sponsored by L&E Research, where recruiting is their passion. Quality respondents plus quality information. It’s that simple.

Visit their website, and check out their post about how to find and put together all the elements that can gain a clearer picture of “the whole truth” in any project for researchers. Read it by clicking here.

There is no need to search for today’s RBDR video. Subscribe (it’s FREE) to receive a personal email as soon as the new RBDR is uploaded. Subscribe by clicking here.

Bob Lederer RBDR

Unseen “TV revolution.” Colgate’s neuro MR success. Kraft Heinz MR head. (RBDR 7.1.2015)

Today on RBDR: 1) Media columnist Michael Wolff makes brilliant, points about the unseen growing prominence of television on the media landscape. 2) Colgate’s Optic White toothpaste experiences an amazing transformation thanks to neuroscience research. 3) Kraft Heinz names Nina Barton its first SVP of Marketing Innovation, Research and Development.

RBDR is sponsored today and this week by Toluna, celebrating its 15th anniversary and anxiously sharing its view about the future of market research in a specially produced video featuring CEO Frederic-Charles Petit.

Here is the link: http://www.toluna-group.com/about-toluna/about/toluna-15-years

Subscribe to our FREE email that arrives Monday-Thursday with multiple links to each RBDR video as it is uploaded: ow.ly/CfFWE

Bob Lederer RBDR

Dealing with 5 Cognitive Survey Biases. “SilverPush” TV-to-mobile technology (RBDR 4.21.2015)

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here:ow.ly/CfFWE

RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. To discover valuable information about FocusVision’s new White Paper, released in conjunction with AOL and SSI, regarding video and survey participation/completion, you can visit:

https://mail.google.com/mail/u/0/#inbox/14cbf444d33b219c?projector=1

Today on RBDR: 1) Jayson Demers’ blog post on Forbes.com zeroes in on 5 entirely controllable (if properly identified) cognitive biases, and he makes it relatively easier to deal with them. 2) A small Indian technology company has introduced SilverPush, a technology that connects TVs to mobile devices so that viewing can be loaded there and reportable.

Bob Lederer RFL Communications, Inc.

Omnicom-Publicis merger collapse MR implications; Bill Harvey on social media & TV (RBDR–5/12/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) What are the research implications of the collapse of the Omnicom-Publicis merger? 2) NBCUniversal says its Winter Olympics coverage found no social media influence on TV viewing. Social media advocates take strong exception to that assertion. RBDR media research expert Bill Harvey shares his insights.