Stanford University – RFL Communications, Inc.

October 7, 2019October 7, 2019 Bob Lederer RFL Communications, Inc.

Why Facebook w/o “Likes” Test Matters to Research / RBDR

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October 7, 2019

Today on RBDR: Facebook is hiding “Likes” in a test of its service in Australia. What could the impact be on researchers if Facebook makes a significant change based on this test? In recent years researchers have discovered information they can derive from “Likes.”

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March 30, 2017October 21, 2024 Bob Lederer RBDR

Uh oh! First Signs of Decline in Mobile Engagement | RBDR

March 30, 2017. Today on RBDR:

1) Excitement abounds about the potential for mobile phone, making mobile engagement a hot topic. But there are signs that it is cooling, perhaps declining. Find the study by clicking here.

2) The House and Senate have passed repeal of the FCC’s 2016 regulations that prevented Internet Service Providers from tracking their customers’ web travels. A Princeton/Stanford University study shows what an experienced analyst can deduce about people’s identities if they can access this data.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life.

Using our 23 years of experience in dealing with research agencies of all shapes and sizes–and based on your specific input concerning subject matter you would like your customer to speak about–we will discuss your company with your chosen customer in a video testimonial. It takes about one week, at a cost that is well affordable. Post it on your website and use it for other everyday and special promotional purposes.

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October 4, 2016October 1, 2016 Bob Lederer RBDR

Divided FL election poll data. Consumers don’t understand personal data’s use. (RBDR 10.04.2016)

RFL Associate Editor Chris Clow is sitting in today for an under-the-weather Bob Lederer.

Today on RBDR:

1) What happened when one pollster shared their raw data about the Florida election with four other pollsters? They did not reach the same numerical and sometimes other conclusions.

2) The seriousness of consumer privacy concerns is turned upside down by a poll that shows 92% don’t understand how their data is used by businesses.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers. Read Nuance’s article on “Tips for Choosing A Coding Partner” by clicking here.

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September 21, 2016September 22, 2016 Bob Lederer RBDR

Stanford/NEU study slams personal mktng. Princeton IDs shady tracking. (RBDR 09.21.2016)

Today on RBDR:

1) A Stanford University and Northeastern University study says personalized marketing is just not working. Read the study for yourself by clicking here.

2) A Princeton University study points out a number of subversive tracking being used to identify and collect data from unknowing consumers.

RBDR is sponsored by Survey Sampling, the premier global provider of data solutions for mobile, consumer and business-to-business survey research.

Survey Sampling Director of Global Knowledge, Pete Cape, has composed a White Paper. “Benefits and Challenges for Today’s Online B2B Research Methodology” is a valuable document for people who know next to nothing about Business to Business surveys. Read it by clicking here.

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January 21, 2015 Bob Lederer RBDR

Facebook algorithm. CPGs queasy about their data/analytics. Introducing RELEVENTS. (RBDR 1.21.2015)

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RBDR is sponsored by SoapBoxSample, a member of the ISA family of companies, providing a fresh approach to online research.

Visit http://www.soapboxsample.com/survey-magazine-the-trust-relationship to access an article about consumer acceptance of passive metering, authored by SoapBoxSample Chief of Operations Jacqueline Rosales.

Today on RBDR: 1) A joint University of Cambridge & Stanford University Facebook study has led to an algorithm that helps collect the personality traits of the social media’s users. 2) CPG companies are dedicated to the use of digital technology to improve their internal integration across the most important functions, however they have reservations about ho well it will go due to perceived unreliability of their internal data and analytics. 3) The inside scoop on the new Relevents organization and its radical new ideas about the shape, character, format and goals of research “confluences.”