Bob Lederer RBDR

CBS: Progress w/7-day viewing. Marketers trying/failing w/1-to-1 (RBDR 2.17.2015)

RBDR is sponsored by SoapBoxSample, a member of the ISA family of companies, providing a fresh approach to online research.

To access a video explaining MySoapBox Mobile, please visit: https://www.dropbox.com/s/j5q8bh2xod9zf5i/SoapBoxSampleClip.mov?dl=0

Today on RBDR: 1) Nielsen had a more than solid 2014 financially. 2) CBS says advertisers are adopting 7-day viewing, versus present 3-day standard. 3) Teradata study says 90% of marketers are moving away from segmentation and jumping into 1-to-1 marketing, but not having much success with that. 4) Visible Measures’ “guarantee” that brand video will be viewed sounds good, but the reality of the guarantee is less impressive.

Bob Lederer RBDR

comScore’s great financial week. Kristin Luck update. MR Toolbox Report (RBDR 2 16 2014)

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RBDR is sponsored by SoapBoxSample, a member of the ISA family of companies, providing a fresh approach to online research.

To access a video explaining MySoapBox Mobile, please visit: https://www.dropbox.com/s/j5q8bh2xod9zf5i/SoapBoxSampleClip.mov?dl=0

Today on RBDR: 1) comScore’s great financial week. 2) Reminder about RFL’s Market Research Toolbox Report, which is still accepting contributions about WHEN to opt for specific qualitative and quantitative research tools and techniques to foot the specific needs of any research project. 3) “Coffee with Kristin” launches on RBDR, offering the insights of one of the favorites of RBDR viewers, Kristin Luck.

Bob Lederer RBDR

Investor’s BrainJuicer evaluation. No-go on global TV emotional messages. (RBDR 1.22.2015)

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RBDR is sponsored by SoapBoxSample, a member of the ISA family of companies, providing a fresh approach to online research.

Visit http://www.soapboxsample.com/survey-magazine-the-trust-relationship to access an article about consumer acceptance of passive metering, authored by SoapBoxSample Chief of Operations Jacqueline Rosales.

Today on RBDR: 1) Why investment firm Share Sleuth has thrown its money into BrainJuicer. 2) Emotional messaging is all the rage, however TV spots created around emotion do not work in many countries, notably in poorer nations. 3) Google Glass discontinues sale to consumers. Where does it go from here?

Bob Lederer RBDR

Facebook algorithm. CPGs queasy about their data/analytics. Introducing RELEVENTS. (RBDR 1.21.2015)

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RBDR is sponsored by SoapBoxSample, a member of the ISA family of companies, providing a fresh approach to online research.

Visit http://www.soapboxsample.com/survey-magazine-the-trust-relationship to access an article about consumer acceptance of passive metering, authored by SoapBoxSample Chief of Operations Jacqueline Rosales.

Today on RBDR: 1) A joint University of Cambridge & Stanford University Facebook study has led to an algorithm that helps collect the personality traits of the social media’s users. 2) CPG companies are dedicated to the use of digital technology to improve their internal integration across the most important functions, however they have reservations about ho well it will go due to perceived unreliability of their internal data and analytics. 3) The inside scoop on the new Relevents organization and its radical new ideas about the shape, character, format and goals of research “confluences.”

Bob Lederer RBDR

Nielsen’s quest for Twitter link continues. Out of Stocks doomed Target. (RBDR 1.20 .2015)

Why spend your time “searching” for today’s RBDR video? Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here: ow.ly/CfFWE

RBDR is sponsored by SoapBoxSample, a member of the ISA family of companies, providing a fresh approach to online research.

Visit http://www.soapboxsample.com/survey-magazine-the-trust-relationship to access an article about consumer acceptance of passive metering, authored by SoapBoxSample Chief of Operations Jacqueline Rosales.

Today on RBDR: 1) Nielsen continues it quest to show the link between TV and Twitter. 2) Target’s decision to leave the Canadian market is based on its expectations of endless losses, but one of its most basic problems has been an inability to stem Out-of-Stock situations that have turned off consumers and driven them to other retail stores. 3) Millward Brown projects its high expectations, in 3 steps, for programmatic advertising.