Bob Lederer RFL Communications, Inc.

American Polls Biased? 3/4 of Americans Think So (RBDR–9/10/13)

A Kantar poll says three-quarters of U.S. citizens believe polls are biased. 2) A handful of giant advertising and marketing businesses form the new Cross Cultural Marketing and Communications Association. 3) LinkedIn issues a secondary public offering of 5.4 million shares that is projected to raise $1.2 billion.

Sponsored by Precision Opinion, for phone, focus+ and online–the most trusted name in market research.

On the Precision Opinion website, find out for yourself why the business has experienced a growth rampage over the last two years: http://www.precisionopinion.com

Bob Lederer RFL Communications, Inc.

Acxiom opens its personal data vault to individuals at Aboutthedata.com website (RBDR–9/9/13)

1) Acxiom Corp. rolls out Aboutthedata.com, a website enabling individuals to check out what the world’s most potent data collector knows about them. Check it out for yourself! 2) Professors from the London Business School and MIT Sloan School of Management study and discover the ineffectiveness of personalized advertising messaging.

Sponsored by Precision Opinion, for phone, focus+ and online–the most trusted name in market research.

On the Precision Opinion website, find out for yourself why the business has experienced a growth rampage over the last two years: http://www.precisionopinion.com

Bob Lederer RFL Communications, Inc.

RBDR for August 28, 2013

1) What some businesses are doing to fill the gap between Big Data job openings and finding quality, skilled personnel (and what can MR learn from that). 2) Pew Research reports an alarming 20% of U.S. homes do not have a broadband connection despite 98% of the population living in broadband-equipped locales– explaining why is purely speculative.

Sponsored by Decipher Inc. (http://www.decipherinc.com), focused on technology and research systems that bring data to life, and revealing how even seemingly small discoveries can yield meaningful insights.

Here is today’s mobile research insight, provided courtesy of Decipher:

http://www.decipherinc.com/n/uploads/…

Bob Lederer RFL Communications, Inc.

RBDR for August 26, 2013

eMarketer reports that digital platforms have surpassed television as the U.S. media content consumption. Dennis Murphy comments on how top market researchers are still relying on traditional survey research for critical insights. RBDR plans to address what it identifies as the MR industry’s most important issues, but we want your input. Email info@rflonline.com to share your thoughts.

Sponsored by Decipher, Inc. (http://www.decipherinc.com), focusing on technology and research systems that bring data to life and revealing how even seemingly small discoveries can yield meaningful insights.

Here is the first of several mobile MR insights to be delivered in this RBDR content box this week, courtesy of Decipher, Inc.:

Bob Lederer RFL Communications, Inc.

RBDR for August 22, 2013

Converting names on Rx data to lifelong codes is concerning some German data authorities’ sense of anonymity. Chinese manufacturers are not succeeding outside the mainland; experts assess reasons why and what it means to market research. Mobile MR firm consolidation occurred twice this week.