Bob Lederer RBDR

John Burshek on MR’s appeal to college students. (RBDR 10.03.2016)

Today on RBDR:

Burshek Research & Consulting conducted an omnibus study for 5,000 college students that added RBDR’s question about collegians’ interests in market research careers. The study data was remarkably positive; the analysis of those results was less so.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers. Read Nuance’s article on “Tips for Choosing A Coding Partner” by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

This Week: Entries from the RBDR Vault

This week, Research Business DAILY Report is on hiatus. Starting today and throughout the week, though, we’re presenting “best of” entries from the RBDR Vault. In order to receive the RBDR Vault entries, you have to be subscribed to the video’s daily email list, which you can do by clicking here.

RBDR will return with a brand new edition on Monday, October 3rd!

Bob Lederer RBDR

Bob Ferro’s TrustedTalentMR.com to help MR firms find talent. (RBDR 09.22.2016)

Today on RBDR: Bob Ferro’s “TrustedTalentMR.com” executive recruitment organization, if successful, could establish a new, unique, perhaps better way, to help research companies/users find talent. Bob explains what his new process is all about to Bob Lederer on today’s RBDR.

RBDR is sponsored by Survey Sampling, the premier global provider of data solutions for mobile, consumer and business-to-business survey research.

Survey Sampling Director of Global Knowledge, Pete Cape, has composed a White Paper. “Benefits and Challenges for Today’s Online B2B Research Methodology” is a valuable document for people who know next to nothing about Business to Business surveys. Read the White Paper by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Stanford/NEU study slams personal mktng. Princeton IDs shady tracking. (RBDR 09.21.2016)

Today on RBDR:

1) A Stanford University and Northeastern University study says personalized marketing is just not working. Read the study for yourself by clicking here.

2) A Princeton University study points out a number of subversive tracking being used to identify and collect data from unknowing consumers.

RBDR is sponsored by Survey Sampling, the premier global provider of data solutions for mobile, consumer and business-to-business survey research.

Survey Sampling Director of Global Knowledge, Pete Cape, has composed a White Paper. “Benefits and Challenges for Today’s Online B2B Research Methodology” is a valuable document for people who know next to nothing about Business to Business surveys. Read it by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Coalition for Better Ads will need research. Putting research insights to use. (RBDR 09.20.2016)

Today on RBDR:

1) The Coalition for Better Ads doesn’t have a consumer component yet, but is going to need a ton of consumer input. That means “research.”

2) Two separate thoughts about understanding how research insights should be construed and put to use.

RBDR is sponsored by Survey Sampling, the premier global provider of data solutions for mobile, consumer and business-to-business survey research.

Survey Sampling Director of Global Knowledge, Pete Cape, has composed a White Paper. “Benefits and Challenges for Today’s Online B2B Research Methodology” is a valuable document for people who know next to nothing about Business to Business surveys. Read it by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.