Research Business DAILY Report – Page 180

September 19, 2016September 19, 2016 Bob Lederer RBDR

The mystery of algorithms, except for data scientists. Nielsen phasing out TV paper diaries. (RBDR 09.19.2016)

Today on RBDR:

1) None of us, aside from Data Scientists, understand the algorithms they use and which ones they use.

2) Nielsen announces that it will do away with TV paper diaries in 2017 and, for good, in 2018.

RBDR is sponsored by Survey Sampling, the premier global provider of data solutions for mobile, consumer and business-to-business survey research. Survey Sampling Director of Global Knowledge, Pete Cape, has composed a White Paper. “Benefits and Challenges for Today’s Online B2B Research Methodology” is a valuable document for people who know next to nothing about Business to Business surveys. Read it by clicking here.

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September 15, 2016September 15, 2016 Bob Lederer RBDR

Emotion Analytics’ Multi-MR uses. Mkters’ Macro adds Micro info role. (RBDR 09.15.2016)

Today on RBDR:

1) The Israeli business Beyond Verbal claims to offer three research-related capabilities that delve more deeply than ever before into verbal communication.

2) Marketing’s traditional Chief Macro Officer is adding the responsibility of Chief Micro Officer, says Unilever’s CMO Keith Weed.

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September 14, 2016September 14, 2016 Bob Lederer RBDR

10 keys to client insights engine. P&G’s digital mktg confession. (RBDR 09.14.2016)

Today on RBDR:

1) With Unilever as the example, EVP Consumer & Market Insights Stan Sthanunathan and CMO Keith Weed discussed in the Harvard Business Review 10 characteristics of fully-functioning client insights engines. Read the original HBR article by clicking here.

2) Procter & Gamble Chief Branding Officer Marc Pritchard lets it all hang out about how little its brands have achieved in their complicated digital marketing exercises.

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September 13, 2016September 13, 2016 Bob Lederer RBDR

Insights Assn. on way. MRers IGNORING customer comments. (RBDR 09.13.2016)

Today on RBDR:

1) CASRO and MRA will merge to form the new Insights Association if the memberships of both groups sign off.

2) It is startling and hard to believe that a large percentage of market researchers are deliberately paying no attention to the comments of customers in their research. Anderson Analytics’ Tom Anderson discovered that and explained why it is true–and why it must change.

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September 12, 2016September 12, 2016 Bob Lederer RBDR

Decision analysts sitting in MRD. Right metrics drive Mobile Mktg. (RBDR 09.12.2016)

Today on RBDR:

1) Kathryn Korostoff blogs about the great source of data analysts: your market research departments. Of course, she explained.

2) As CMOs continue to struggle with how much to invest in mobile marketing and where to make those investments, Steve Olenski wrote on Forbes.com the essentials.

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