MRD – Page 3 – RFL Communications, Inc.

February 27, 2014 Bob Lederer RFL Communications, Inc.

6 types of Tweets; Will Ferrell’s focus group on healthy eating; Gartner’s strong statements about Big Data (RBDR–2/26/2014)

Sponsored by KL Communications (http://www.klcommunications.com), THE
experts in Customer Co-Creation, whose proprietary CrowdWeaving™ platform is powering the next generation of online insight communities.

Today: 1) By popular RBDR viewer demand, we explain the 6 distinct types of tweets. 2) At the Gartner Business Intelligence Summit, predictions about the demise of the term “Big Data,” projections about purchases from consumer wearable devices in 2015 and cautions about making use of data as well as understanding the importance of information trust issues. 3) Time for some MR fun (!) on RBDR. It’s Humpday as Will Ferrell joins First Lady Michelle Obama’s “Let’s Move” focus group.

Here’s the link:
http://www.whitehouse.gov/webform/lets-move-focus-group?utm_source=email&utm_medium=email&utm_content=email301-graphic&utm_campaign=letsmove&emaddr=rlederer@rflonline.com

Here is the link to Kevin Lonnie’s commentary on “Gamification”: http://klcommunications.com/the-gaming-of-market-research-2/

February 3, 2014 Bob Lederer RFL Communications, Inc.

Super Bowl Research News (Better than the Game Itself!) (RBDR–2/3/2014)

RBDR is sponsored today by RFL Communications (RFLOnine.com)

Super Bowl 48 dominated MR news over the weekend, for good reasons: 100 million viewers and 40-plus commercials make it the king advertising event.

1) Touchstorm.com set up a “live leader board” for Super Bowl commercials, ranking views, “velocity,” likeability and conversions.
2) Google’s CBO had trouble containing the business’ excitement after a busy week for YouTube sharing millions of views of leaked Super Bowl ads.
3) A majority of Super Bowl ads were expected to boast hashtags instead of corporate links.
4) Twitter set up a Super Bowl “war room” for advertisers who wanted help responding to the most popular tweets about the game.
5) The NFL arranged for installation of mini transmitters throughout midtown Manhattan to send walking directions to hot Super Bowl locations. It could “change how brands market to their customers.”
6) RBDR News Notes inform about a noteworthy obituary in the industry and an important research industry job that is opening up.

January 31, 2014 Bob Lederer RFL Communications, Inc.

You’re ready for some football, but how about those Super Bowl commercials? (RBDR–1/31/2014)

Sponsored this week by KL Communications (http://www.klcommunications.com)

This Sunday’s Super Bowl is almost as much about the commercials that will fill the time outs on the field as it is the 48th game in the series.

RBDR Producer Bob Lederer discussed the effectiveness of the advertising that will appear with experts in the field who can’t wait for the commercial breaks.

• Dialsmith CEO David Paull
• DG Head of Cross-Media Analytics George Musi
• Socratic Technologies Advertising Research Specialist Paul Shellenberg.

Super Bowl advertisers may not have the same goals in mind. How important is “buzz” versus reach, perceptions and effect on consumers? What different analyses will be done for the Super Bowl spots. How important is the most quoted Super Bowl advertising analyst, USA Today’s Ad Meter? We discussed these and other concerns.

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KL Communications is the expert in Customer Co-creation, with the proprietary CrowdWeaving platform that is powering the next generation of online insight communities.

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Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)

January 30, 2014January 30, 2014 Bob Lederer RFL Communications, Inc.

ThinkVine identifies correctable marketing mistake: devoting too much or too little too often to single marketing tool; CINT’s Bo Mattsson explains panel MR trends with large clients; IBM Interactive Experiences consultancy documents clients’ growing interest in CX (RBDR–1/30/14)

Today, sponsored by KL Communications (http://www.klcommunications.com):

1) ThinkVine provides more insight into correctable marketing mistakes.
2) IBM launches a new “Interactive Experience” consultancy that brings together design capabilities, user expertise expertise and research innovation and leadership.
3) CINT CEO Bo Mattsson discusses new trends in online panel research.

Look for our special RBDR Friday edition, January 31, featuring advertising experts who discuss the upcoming Super Bowl commercial extravaganza.

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KL Communications, THE expert in Customer Co-Creation, has proprietary a CrowdWeaving platform that is powering the next generation of online insight communities.

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To read KL Communications CEO Kevin Lonnie’s commentary on opportunities and implications of integrating customer co-creation into the MR realm, visit:

http://klcommunications.com/the-power-of-the-crowd-lies-in-co-creation-not-crowdsourcing/”

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January 30, 2014January 30, 2014 Bob Lederer RFL Communications, Inc.

An explanation why 70% of marketers failed in 2013; Second Screen participation (with TV) is at 42%–and rapidly expanding; WPP CEO Sir Martin Sorrell says opt-out no longer works for data collectors (RBDR–1/29/2014)

Today, sponsored by KL Communications (http://www.klcommunications.com):
1) A Fournaise Marketing Group’ study says 70% of all marketers failed to meet their business goals in 2013.
2) Second Screeners (already 42% of consumers) say it strengthens their connection with TV programs they like to watch.
3) Millward Brown is predicting that multi-screen usage will become a dominant factor in 2014.
4) WPP CEO Sir Martin Sorrell says data collectors need to do away with opt-out and that businesses need to educate consumers about the benefits of Big Data.
5) Nielsen, in line with its FTC agreement allowing the acquisition of Arbitron, contracts with comScore to tap into —-Arbitron PPM TV and radio data.

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KL Communications, the EXPERT in Customer Co-Creation, has proprietary a CrowdWeaving platform that is powering the next generation of online insight communities.

—————————————————————

To read what KLC CEO Kevin Lonnie has to say about opportunities and implications of integrating customer co-creation into the MR realm, visit:

http://klcommunications.com/the-power-of-the-crowd-lies-in-co-creation-not-crowdsourcing/”

——————————————————————–
Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)