Bob Lederer RBDR

Ipsos’ plans to revitalize 2015. Trish Doran’s client MR challenge (RBDR 10.27.2014)

Subscribe and receive a FREE email with links to the new RBDR, which includes news, insights and commentary about your industry. Go to ow.ly/CfFWE

Sponsored by 2020Research, helping you do better research.

2020 knows that researchers need work done fast, hassle-free and done correctly…and with the industry’s most comprehensive suite of software and services, plus some of the best and most professional project managers 2020 Research provides a One Stop Easy experience.

Check out http://www.2020Research.com

Today, on RBDR: 1) The Ipsos financial report for Q3 2014 details the research industry’s tough, new challenges during 2014 and the company’s plans to reverse negative results in 2015. 2) JPMorgan Chase SVP & Director of MR & CI Trish Doran shares her direct commentary, made during TMRE in Boca Raton, FL, about essential adoption of research rules by the industry.

Bob Lederer RFL Communications, Inc.

Harvard Business Review points to crucial demands on CMOs; GfK 1st half financials (RBDR 8/14/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Harvard Business Review article points to crucial demands on Chief Marketing Officers, areas where market research can obviously help. Yet, the authors do not recommend including MR in the loop. 2) Forrester Research says CIOs do not have the trust and respect of marketing leaders as far as understanding customer life cycles or marketing technologies. 3) GfK’s first half of 2014 financial results are so beneath expectations that it says it won’t meet full-year 2014 business goals. 4) Associate Editor Travis Cornejo is leaving RBDR.

Bob Lederer RFL Communications, Inc.

World Cup depressed MR; Marketers reveal rest of 2014 plans for MR (RBDR–7/28/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies

Today on RBDR: 1) Ipsos’s first half of 2014 financials are very disappointing, and the reasons for them are important and valuable for other market researchers. 2) Marketers attending Incite Summit: West in San Francisco share their plans for priorities in the remaining months of 2014.

Bob Lederer RFL Communications, Inc.

Ipsos sees giant projects coming at last; NBCU: social media not impacting TV (RBDR–4/30/2014)

RBDR is sponsored today and this week by Innerscope Research (http://www.InnerscopeResearch.com), measuring what consumers cannot put into words–the emotional responses that actually drive behavior.

Access its comprehensive guide that explains how market researchers can glean unique insights from core biometrics, eye tracking, facial coding, voice analysis, fMRI, EEG and implicit methods to understand non-conscious consumer responses, make better business decision and improve research ROI:

Click to access Innerscope-INTEGRATED-CONSUMER-NEUROSCIENCE-20141.pdf

Today on RBDR: 1) Ipsos says clients are readying major projects and shedding concerns about risk after five long years. It can only be seen as something that will impact many quality MR organizations. 2) comScore’s Project BluePrint will launch as a syndicated tracker covering audience consumption on TV, computers, radio, phones and tablets later this year. 3) NBCU head of Research Alan Wurtzel says based on what NBC experienced during its coverage of the Winter Olympics, he is convinced that social media is not yet capable of driving TV viewing.

Bob Lederer RFL Communications, Inc.

Mark Penn’s Microsoft role includes competitive intelligence & analysis; Business Analysts receive new data merging analysis tool, called Paxata; Ipsos’ view of 2014 changes in market research industry; Lowe’s hires Chief Customer Officer (RBDR–3/6/2014)

Sponsored today and this week by Toluna (http://www.toluna.com), bringing people and brands together in the world’s largest social voting community.

Today: 1) Seattle Times technology reporter Janet Tu sheds light on new Microsoft Chief Strategy Officer Mark Penn’s specific responsibilities. 2) You will be hearing a lot about Paxata, a brand new system that IN MINUTES combines different types of data that every business analyst needs to combine for analysis. 3) Ipsos reports its 2013 revenues and profits, and explains changes it sees for 2014 market research for vendors. 4) Lowe’s hires a Chief Customer Officer.