Bob Lederer RFL Communications, Inc.

Google’s Smartwatch; Impact of young people on MR (RBDR–3/20/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst Company.

Find our about Nuance at: http://www.nuancecoding.com/services/global.html

Today: 1) Google is readying its smart watch, which requires the attention of app developers to provide popular and practical tools, including some enabling market research with its wearers. 2) WPP Chief Executive Sir Martin Sorrell told the MRS Annual Conference that young people will be a boon for market research. 3) TVB Chief Research & Analytics Officer Stacey Lynn Schulman speaks about some problems that research functions are having meeting the demands and expectations of entry-level researchers.

Bob Lederer RFL Communications, Inc.

Twitter “Call-to-Click”; Twitter for customized marketing not working (RBDR–3/18/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst Company.

Find our about Nuance at: http://www.nuancecoding.com/services/global.html

Today: 1) Twitter innovates and is testing “Call-to-Click,” a way for mobile Twitter users to directly phone an advertiser. 2) Twitter marketers reveal many good things and some frustrations about using Twitter to market its brands in a study from Social Media Marketing University. 3) A pair of Chinese researchers conduct a 6-million tweet, 6-month-long study of opinion formation on Twitter. They say opinions form rapidly, solidify quickly and are hard to change once in place.

Bob Lederer RFL Communications, Inc.

Med cost up 3-5%; pharmacos cut MD speaker fees; FDA eases adverse event reporting (PRVR–3/10/14)

This week’s Pharma Research VIDEO Report: 1) Costs for medications will rise 3-5% this year, after having dramatically slowed in recent years. 2) Pharmaceutical companies have radically reduced what they pay doctors to speak, well at least many of them have. 3) Generic drug manufacturers will fight FDA proposals that they be required to update their product labels when new information with concerns about branded equivalents appear. 4) FDA will make availability of adverse event reports much easier to find and collect. 5) Health care providers say the Affordable Care Act needs changes and revisions, but overwhelmingly see it as a positive step for U.S. healthcare. 6) The multimillion dollar injectable drug market for chronic conditions like diabetes may be in or a shakeup if Mir Imran’s “Robotic Pill” gets FDA approval. It is in preclinical testing. 7) Media technology company Sticky wins the PM360 award for most innovative company. 8) A press release last week declared the first broadcast medical marijuana commercial. The release pointed to Comcast as the broadcaster. Since the taping of this video, PRVR has learned that this release was part of a misleading campaign. We apologize for this mistaken report.

Here is the link to the commercial:
https://www.marijuanadoctors.com/content/page/view/91

Bob Lederer RFL Communications, Inc.

Google three medical field threats; Cegedim Strategy importing LPD to U.S.; Canada’s drug removal problem; Big Pharma injecting brand personality to Rxs; Apple hires sleep expert to work on iWatch team (PMRVR–2/17/1014)

PMR VIDEO Report presents market research news, insights and commentary for the pharmaceutical, health care, biotech and medical device industries.

Today: 1) Motley Fool’s Leo Sun explains three serious threats that Google could inflict on the medical field. 2) Cegedim Strategy Group is importing its Longitudinal Patient Data into the U.S. to fill a number of research study needs. 3) Canada is taking three years to remove certified dangerous drugs from store shelves, according to York University Professor Joel Lexchin. 4) Big Pharma has learned about Brand Personality marketing from consumer goods companies and is injecting it into its own marketing. 5) Apple hires an acknowledged sleep expert, it is said to bolster its iWatch team.

Bob Lederer RFL Communications, Inc.

Super Bowl Research News (Better than the Game Itself!) (RBDR–2/3/2014)

RBDR is sponsored today by RFL Communications (RFLOnine.com)

Super Bowl 48 dominated MR news over the weekend, for good reasons: 100 million viewers and 40-plus commercials make it the king advertising event.

1) Touchstorm.com set up a “live leader board” for Super Bowl commercials, ranking views, “velocity,” likeability and conversions.
2) Google’s CBO had trouble containing the business’ excitement after a busy week for YouTube sharing millions of views of leaked Super Bowl ads.
3) A majority of Super Bowl ads were expected to boast hashtags instead of corporate links.
4) Twitter set up a Super Bowl “war room” for advertisers who wanted help responding to the most popular tweets about the game.
5) The NFL arranged for installation of mini transmitters throughout midtown Manhattan to send walking directions to hot Super Bowl locations. It could “change how brands market to their customers.”
6) RBDR News Notes inform about a noteworthy obituary in the industry and an important research industry job that is opening up.