RBDR is sponsored by Socratic Technologies (so tech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.
Today on RBDR: Our second annual look at Super Bowl advertising, including which could shine and the advisability of investing multi millions of dollars in a 30- or 60-second spot.
Sponsored today by RFL Communications (http://rflonline.com)…
RBDR’s Bob Lederer gets the lowdown from advertising research experts David Paull of Dialsmith and Paul Shellenberg of Socratic Technologies about Sunday’s Super Bowl 48 commercials.
Which ads seemed to hit the mark for effectiveness, which fell short and which couldn’t be explained?
Sponsored this week by KL Communications (http://www.klcommunications.com)
This Sunday’s Super Bowl is almost as much about the commercials that will fill the time outs on the field as it is the 48th game in the series.
RBDR Producer Bob Lederer discussed the effectiveness of the advertising that will appear with experts in the field who can’t wait for the commercial breaks.
• Dialsmith CEO David Paull
• DG Head of Cross-Media Analytics George Musi
• Socratic Technologies Advertising Research Specialist Paul Shellenberg.
Super Bowl advertisers may not have the same goals in mind. How important is “buzz” versus reach, perceptions and effect on consumers? What different analyses will be done for the Super Bowl spots. How important is the most quoted Super Bowl advertising analyst, USA Today’s Ad Meter? We discussed these and other concerns.
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KL Communications is the expert in Customer Co-creation, with the proprietary CrowdWeaving platform that is powering the next generation of online insight communities.
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