Bob Lederer RFL Communications, Inc.

Big Data Becomes Invaluable With Storytelling Skills / RBDR

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April 1, 2022

Today on RBDR: Study after study shows Big Data is overwhelming brands and marketers because the employees they depend on to corral and make sense of that data are ill-equipped skill-wise to complete that responsibility.

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Bob Lederer RFL Communications, Inc.

17% Of Marketers Are Thriving During Pandemic / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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October 19, 2021

Today on RBDR: Accenture’s “Great Marketing Decluttering” study reveals 70% of marketers say they are burned out by numerous Covid-driven changes. Yet, another 17% of these surveyed marketers have been energized because they have effectively responded to pandemic-period marketing challenges. (Link to study: https://www.accenture.com/_acnmedia/PDF-165/Accenture-The-Great-Marketing-Declutter-POV.pdf#zoom=40)

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Bob Lederer RBDR

Twitter’s internal 2nd screen study. Is mobile becoming “1st Screen”? (RBDR 4.16.2015)

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Sponsored by Dapresy, which helps clients automate the deployment of InfoGraphics-based dashboards that clearly communicate complex data.

To find out more about Dapresy: http://www.Dapresy.com. Better yet, check outwww.Dapresy.com/Our-Clients

Today on RBDR:
1) Twitter shares some key interaction insights with television viewing, notably that there is significantly better engagement.
2) MIPTV meeting in Cannes last weekend emphasizes the growing dominance of mobile in television viewing.
3) Paley Center for Media meeting in Los Angeles points out Nielsen’s current inability to collect TV viewing on PCs, tablets, laptops and similar non-TV vehicles.
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Bob Lederer RBDR

Facebook algorithm. CPGs queasy about their data/analytics. Introducing RELEVENTS. (RBDR 1.21.2015)

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RBDR is sponsored by SoapBoxSample, a member of the ISA family of companies, providing a fresh approach to online research.

Visit http://www.soapboxsample.com/survey-magazine-the-trust-relationship to access an article about consumer acceptance of passive metering, authored by SoapBoxSample Chief of Operations Jacqueline Rosales.

Today on RBDR: 1) A joint University of Cambridge & Stanford University Facebook study has led to an algorithm that helps collect the personality traits of the social media’s users. 2) CPG companies are dedicated to the use of digital technology to improve their internal integration across the most important functions, however they have reservations about ho well it will go due to perceived unreliability of their internal data and analytics. 3) The inside scoop on the new Relevents organization and its radical new ideas about the shape, character, format and goals of research “confluences.”

Bob Lederer RFL Communications, Inc.

Brian Mondry on Apple, Google, etc entering pharma MR (PRVR 8/25 – 8/28/2014)

This week on Pharma Research VIDEO Report: 1) Private health care exchanges are popping up across the U.S. and getting the attention of employers.  2) Physicians report their need for updated media literature.  3) A Decision Resources’ study explains the value of package insert development during a new drug’s development to curtail consumer nonadherence.  4) InCrowd’s app is enabling a private, confidential, double-blinded setting for physicians to query each other.  5) Kantar Health Global Head of Digital Innovation, Brian Mondry, discusses the industry benefit of outsiders like Apple, Google and —– in advancing healthcare information.