This week on Pharma Research VIDEO Report: 1) Private health care exchanges are popping up across the U.S. and getting the attention of employers. 2) Physicians report their need for updated media literature. 3) A Decision Resources’ study explains the value of package insert development during a new drug’s development to curtail consumer nonadherence. 4) InCrowd’s app is enabling a private, confidential, double-blinded setting for physicians to query each other. 5) Kantar Health Global Head of Digital Innovation, Brian Mondry, discusses the industry benefit of outsiders like Apple, Google and —– in advancing healthcare information.
Published by Bob Lederer
Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. View all posts by Bob Lederer