Neuroscience: consumers will pay more for coffee; NodeXL experiences of MR pro (RBDR –10/15/13)

Today: 1) Kai Marcus Müller, a German neurobiologist and pricing consultant, used neuroscience to test the pricing potential of Starbuck coffee pricing with its consumers. He has an interesting conclusion about appropriate pricing for the brand. 2) NodeXL, the means of graphing social media followers, is being tested for its research applications by Multivariate Solutions President Michael Lieberman, who shares some of this experiences with RBDR.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.

IBM Accelerated Discovery Lab pumps up Big Data efforts; NodeXL social media research innovation (RBDR–10/14/13)

Today: 1) IBM opens an Accelerated Discovery Lab to focus on a Big Data breakthrough. 2) NodeXL graphically portrays what social media participants write, allowing brands to “see” who the most important participants are and the “hubs” and “bridges” that carry messages to and far.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.

No MR for Xbox One; Twitter’s millions from data sales; Facebook’s new ad measure (RBDR–10/10/13)

Today: 1) Two days after word broke that a Microsoft VP Marketing & Sales indicated Xbox One might collect data for market research purposes, the company issued a statement denying that was in their plans. 2) Twitter made $47.5 million selling its data last year and it’s taking in even more this year. 3) Facebook has revised its advertising and ad measurement processes, making them much more client-friendly and attentive to their needs.

Sponsored by Precision Opinion, for phone, focus+ and online-the most trusted name in market research. Precision Opinion is looking to hire additional market research staff. Contact them at http://www.precisionopinion.com

Xbox could collect personal data, be MR tool; CEOs prefer dashboards; McDonald’s helps create advertising analyzer (RBDR–10/9/13)

Today: 1) As Xbox One prepares for launch this holiday season, Microsoft makes indications that it may collect players’ personal data that can be used in market research. 2) CEOs describe how data presented to them is currently delivered and explain how they would like fast delivered to them. 3) Phoenix Marketing International collaborates with McDonald’s in creating a new advertising analysis dashboard.

Sponsored by Precision Opinion, for phone, focus+ and online-the most trusted name in market research. Find out the business’ growth rampage over the last two years: http://www.precisionopinion.com

John McAfee’s Hack-Free Internet; USAA Wins Mktg Analytics Award (RBDR –10/7/13)

Today: 1) The launch of a great Internet security idea and business may be delayed or thwarted by the unpredictability of its owner, John McAfee. 2) The first Marketing Analytics Leadership Award presented by ANA and MarketShare to USAA.

Sponsored by Precision Opinion, for phone, focus+ and online-the most trusted name in market research.

On the Precision Opinion website, find out about the business’ growth rampage since 2011: http://www.precisionopinion.com