Enforcement of MRA’s new Code of MR Standards; NGMR & Explor Awards Presented at TMRE (RBDR–10/23/13)

Today: 1) A German neuroscience study concluded that Starbucks could charge more for its coffee. China’s state-run media charges that Starbucks is overcharging consumers. 2) MRA’s new Code of Market Research Standards has an enforcement mechanism, or does it? We’re waiting to hear. 3) Tuesday was awards day at The Market Research Event.

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MRA’s revised MR Standards Code; Mobile MR growth & helping brand understanding (RBDR 10/22/2013)

Today: 1) MRA revises its 2007 Code of Marketing Research Standards, 42 ethical and best practices that all of its members must adhere to. 2) Millward Brown’s Marie Ng explains how mobile MR helps clarify crucial brand encounters. 3) Toluna’s Carol Haney projects the maturation of mobile MR in western and emerging markets.

Sponsored by Decision Analyst, delivering a synergistic blend of primary research, analytic consulting and modeling.

And now, Decision Analyst debuts Nuance, its multi-language verbatim coding service that helps companies qualify the meaning of open-ended answers.

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Why SurveyMonkey sold TrueSample; Ben Smithee discusses coming social media intelligence (RBDR–10/21/13)

Today: 1) It’s unusual for a company to buy another business in its industry and then decide not long thereafter to sell the acquired business. SurveyMonkey tells RBDR why it did that with TrueSample. 2) Ben Smithee is a researcher who is extremely connected to the social media world, and he tells RBDR why a valuable new research-social media era is unfolding. Please note: Ben’s correct email address is Ben@SpychResearch.com.

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Social media better than focus groups? Report about Microsoft cookie plan alternative. IBM researcher can personality profile from Tweets (RBDR–10/17/13)

Today: 1) A Crimson Hexagon survey of digital marketing and advertising professionals finds 72% of them consider social media sentiment research to be better than focus groups. 2) Microsoft’s plan to supplant cookies. 3) An IBM researcher says she can do a personality profile using 200 tweets.

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1990s’ media research giant, Erwin Ephron, died Sunday at 79; Stanford University researchers warn smartphone makers about “accelerometer” privacy flaw

Today: 1) One of the giants of 1990s media research, Erwin Ephron, died on Sunday at the age of 79. 2) Stanford University researchers studied smartphone “accelerometers” for potential privacy problems they may cause their owners from advertisers who want to target them

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.