The Confirmit 2012 Survey Software Study contains more information than any other source about what’s trending up, down and staying the same in the way we conduct research. RBDR summarizes some of the study highlights.
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.
Today: 1) Facebook may be establishing a new social media data collection trend by collecting and sending its users’ data re TV programs to the four American TV networks. 2) Best Practices, LLC’s Consumer MR Innovation study describes adoption as ongoing evolutionary change, not revolutionary, disruptive change. 3) Nielsen Vice Chair Susan Whiting will retire at the end of 2013.
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.
Today: 1) Study from Flamingo and Wolff Olin points to 3 specific changes in how consumers intend to interact with brands. RBDR explains the big picture changes they are leading to. (Here’s the link to a download of this study results: http://gamechangers.wolffolins.com) 2) MarketResearchCareer’s 5th annual supplier satisfaction study is released with results in the qualitative, full-service, syndicated, online sample and online survey categories. (Link to the press announcement of this study, where you can find out other top-rated suppliers: http://pr-bg.com/content/view/37652/78/) 3) Former AT&T Director of Market Research & Customer Insights Debbie Kirsch died last week.
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.
Today: 1) Over the weekend, two well known market research agencies were acquired. RBDR has the details. 2) Neuwirth Consulting President Sherri Neuwirth joins RFL Communications as a Contributing Editor and makes her first comments about research issues she saw at a recent conference.
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.
Today on RBDR: 1) comScore is negotiating with Nielsen to buy Arbitron technology
cross-platform assets. 2) How well is digital marketing working? Depends who you ask. An Adobe survey says there is still a huge learning curve; P&G says it’s working so well that digital marketing has become mainstream marketing. 3) Odd MR stories: The Wall Street trader who repeatedly (even on Election Day), aggressively bet that Mitt Romney would be elected president, plus the Houston Astro’s unbelievably low TV ratings (they couldn’t get lower).
Sponsored by Decision Analyst, (http://www.decisionanalyst.com), delivering a synergistic blend of primary research, analytic consulting and modeling.
Did you know that advertising failure results primarily from lack of an accurate feedback mechanism? Of that recall of specific ad messaging is rarely a good indicator of ad effectiveness?
Those are two facts from Decision Analyst President & CEO Jerry Thomas in his white paper that you can access here:
