Bob Lederer

January 22, 2015 Bob Lederer RBDR

Investor’s BrainJuicer evaluation. No-go on global TV emotional messages. (RBDR 1.22.2015)

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Visit http://www.soapboxsample.com/survey-magazine-the-trust-relationship to access an article about consumer acceptance of passive metering, authored by SoapBoxSample Chief of Operations Jacqueline Rosales.

Today on RBDR: 1) Why investment firm Share Sleuth has thrown its money into BrainJuicer. 2) Emotional messaging is all the rage, however TV spots created around emotion do not work in many countries, notably in poorer nations. 3) Google Glass discontinues sale to consumers. Where does it go from here?

January 21, 2015 Bob Lederer RBDR

Facebook algorithm. CPGs queasy about their data/analytics. Introducing RELEVENTS. (RBDR 1.21.2015)

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RBDR is sponsored by SoapBoxSample, a member of the ISA family of companies, providing a fresh approach to online research.

Today on RBDR: 1) A joint University of Cambridge & Stanford University Facebook study has led to an algorithm that helps collect the personality traits of the social media’s users. 2) CPG companies are dedicated to the use of digital technology to improve their internal integration across the most important functions, however they have reservations about ho well it will go due to perceived unreliability of their internal data and analytics. 3) The inside scoop on the new Relevents organization and its radical new ideas about the shape, character, format and goals of research “confluences.”

January 20, 2015 Bob Lederer RBDR

Nielsen’s quest for Twitter link continues. Out of Stocks doomed Target. (RBDR 1.20 .2015)

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RBDR is sponsored by SoapBoxSample, a member of the ISA family of companies, providing a fresh approach to online research.

Today on RBDR: 1) Nielsen continues it quest to show the link between TV and Twitter. 2) Target’s decision to leave the Canadian market is based on its expectations of endless losses, but one of its most basic problems has been an inability to stem Out-of-Stock situations that have turned off consumers and driven them to other retail stores. 3) Millward Brown projects its high expectations, in 3 steps, for programmatic advertising.

January 19, 2015 Bob Lederer RBDR

Study shows social can add to brand research (RBDR 1.19.2015)

RBDR is sponsored by SoapBoxSample, a member of the ISA family of companies, providing a fresh approach to online research.

Today on RBDR: We interview the three key developers of a research study that demonstrated that social data is also quantitative and predictive, on top of what everyone accepts as its qualitative nature: University of Maryland Professor of Marketing Wendy Moe, Converseon CEO Rob Key and Rubinson Partners President Joel Rubinson.

January 19, 2015 Bob Lederer RBDR

No positive customer sat link to sales. Internal data to assess mktg initiatives. (RBDR 1.16.2014)

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On today’s RBDR: 1) Ipsos Loyalty and Harvard Business School research dissolves the long-believed theory that increases in customer satisfaction lead to improved business results. 2) Infocore launches its Predictive Data Scoring System, which it says can identify and assess which internal data choice(s) are the best option to evaluate an upcoming marketing launch.