Bob Lederer RBDR

70% of ’14 ads ineffective. 55% ROI from Big Data use (RBDR 1.15.2015)

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Sponsored by Instant.ly, the world’s largest audience and insights platform, providing researchers with on-demand access to consumers and insights tools to make faster, better decision.

Check out http://www.Instant.ly to learn more

On today’s RBDR: 1) A Fournaise Marketing Group investigation of more than 2.5 million BB and B2C ads from 2014 shows 70% of them were ineffective, and Fournaise believes it can explain why. 2) BrainJuicer’s FeelMore50 global advertising review for 2014 has been released. 3) Two sources, Gartner and SapientNitro, explain how Big Data is falling far short of ROI expectations.

Bob Lederer RBDR

Decipher fulfills FocusVision goal of seamless qualitative quantitative platform (RBDR 1.14.2015)

Why search for today’s RBDR? Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Instant.ly, the world’s largest audience and insights platform, providing researchers with on-demand access to consumers and insights tools to make faster, better decision.

Check out http://www.Instant.ly to learn more.
On today’s RBDR: FocusVision President & CEO Eric Grosgogeat, in an RBDR exclusive, explains why the business first bought Revelation Research and, now, has acquired Decipher.

Bob Lederer RBDR

Kristin Luck’s future? Unilever’s new “Insights” attitude. (RBDR 1.13.2015)

Why search for today’s RBDR? Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Instant.ly, the world’s largest audience and insights platform, providing researchers with on-demand access to consumers and insights tools to make faster, better decision.

Check out http://www.Instant.ly to learn more
On today’s RBDR: 1) We have learned that FocusVision will announce its acquisition of Decipher Inc. today, but the continuing role of Decipher President & CMO Kristin Luck is in doubt. 2) RFL Communications has announced its RFL Market Research Toolbox Report, an initiative to shed light on the proper situation(s) that call for the use of any of the many options available in a research project. 3) Unilever SVP CMI Stan Sthanunathan sat down with Research-Live to explain the business’ new attitude about insights

Bob Lederer RBDR

Microsoft: lot to be learned from non-probabilistic polling, prediction games. (RBDR 1.7.2015)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR: A discussion with Microsoft Research’s David Rothschild about non-probabilistic polling and related research modes as means of improving the research craft.

Bob Lederer RBDR

2015 “Viewability Measurement” standards. Mktg analytics changes this year. (RBDR 1.6.2015)

Why search for today’s RBDR? Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR: 1) The Interactive Advertising Bureau is recommending a 70% threshold for digital media viewability measurement in 2015. 2) Dramatic changes are in store for marketing analytics in 2015, says an expert.