Bob Lederer RBDR

DIY a New Trend for Small Client MR Departments | RBDR

November 8, 2017. Today on RBDR:

The largest client research departments are spending less on traditional research. A new trend may be emerging among small client research departments: opting to use DIY rather than trusted outside suppliers.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Bob Lederer RBDR

Decision Science: More Fallacy than Valued MR Mode | RBDR

November 7, 2017. Today on RBDR:

Is “too much, too soon” the true description of the situation that numerous market researchers, who have turned to decision science to improve their work and output, find themselves in? Even executives who sell decision science for a living, like Cannon Gray‘s Kevin Gray, are not hesitating to say that many companies are ill-equipped to apply it.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Marketing vs MR: Does Anyone on the Outside Know the Difference? | RBDR

November 6, 2017. Today on RBDR:

Marketing Research versus Marketing.The distinction is undetected by government agencies and, even worse, consumers as a group do not understand it. At the same time, consumers don’t seem to like what they see from the most visible MR to which they are exposed, polling.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

How to Make Headway on MR Conference Issues | RBDR

November 2, 2017. Today on RBDR:

What can be done by conference attendees, conference exhibitors, and conference holders to pick up and follow through on RBDR suggestions to improve research conferences.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

The Subject No One Wants to Discuss: Pay for Play | RBDR

November 1, 2017. Today on RBDR:

“Pay for play.” Why it’s happening, and why it is accepted.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.