Necessary marketing evolution. Wearable device’s #1 roadblock. (RBDR 10.7.2015)

Today on RBDR: 1) Marketing needs to evolve in numerous ways, leading to the tracking of Return on Customer Equity.

2) Broad adoption of wearable technology seems inevitable, but the field’s manufacturers cite one primary obstacle––research to understand consumers and the technology. (Link to study HERE)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: www.nuancecoding.com

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