Bob Lederer RBDR

Necessary marketing evolution. Wearable device’s #1 roadblock. (RBDR 10.7.2015)

Today on RBDR: 1) Marketing needs to evolve in numerous ways, leading to the tracking of Return on Customer Equity.

2) Broad adoption of wearable technology seems inevitable, but the field’s manufacturers cite one primary obstacle––research to understand consumers and the technology. (Link to study HERE)

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Bob Lederer RBDR

Data aggregators in Supreme Court. Employee wearables study. Kroger buys DunnHumby. (RBDR 4.29.2015)

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Today on RBDR: 1) The U.S. Supreme Court will rule on Spokeo v. Robins, determining whether a data aggregator can be held responsible for presenting inaccurate personal data. 2) Salesforce.com’s “Putting Wearables to Work” study offers insights on wearable technology in business. 3) Kroger is buying the U.S. business of DunnHumby.

Bob Lederer RFL Communications, Inc.

Birthdate + zipcode + gender can identify 87% of U.S.; Study insights on wearable technology, price sensitive shopper groups & unplanned purchases; David Marans retiring from ARF

1) Understanding how easy it is to identify an American using only their birthdate, zipcode and gender, two potential solutions are in development.

2) Three noteworthy studies: A) TNS reports the public is well aware of wearable technology, but few are very interested. B) dunnhumby presents surprising data about groups that are highly price sensitive. (It doesn’t include Moms.) C) Truly revealing “Unplanned Purchase” insights have been released by researchers at four universities.

3) David Marans, a giant in media research circles, has announced his retirement from ARF, effective next week.