Bob Lederer RFL Communications, Inc.

Enforcement of MRA’s new Code of MR Standards; NGMR & Explor Awards Presented at TMRE (RBDR–10/23/13)

Today: 1) A German neuroscience study concluded that Starbucks could charge more for its coffee. China’s state-run media charges that Starbucks is overcharging consumers. 2) MRA’s new Code of Market Research Standards has an enforcement mechanism, or does it? We’re waiting to hear. 3) Tuesday was awards day at The Market Research Event.

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Bob Lederer RBDR

IBM Customer Experience Lab rolls out impressive tools; Nielsen: FTC negotiations and its “Topten” intro; Judy Vogel: Gannett’s new VP-MR (RBDR–9/18/13)

1) IBM’s India-based Customer Experience Lab rolls out three new capabilities that impact social, mobile, Big Data & analytics.

Here is the link to this story for further info:

http://www.dmnews.com/ibm-aims-to-make-c-suite-a-little-sweeter/article/311522/

2) Nielsen is reportedly in discussions with the FTC about continuing to provide Arbitron software to interested parties after its proposed merger with the radio ratings giant.

3) Nielsen rolls out a “Topten” app for consumers, but receives criticism from privacy advocates because the new tool will be collecting data from consumers who use it and selling that info to customers.

4) Gannett hires a new VP MR and Mediatek brings on a new GM Corporate Marketing, who will also have complete control over corporate MR.

This week’s Research Business DAILY Report is sponsored by The Market Research Event, the World’s #1 Insights Conference. Join your research peers and Save 20% off the standard rate.
http://www.themarketresearchevent.com

Witness insights history. Joan Lewis, Global Consumer & Market Knowledge Officer atProcter & Gamble interviews Malcolm Gladwell on the future of our industry.http://www.iirusa.com/research/keynotes.xml?registration=RBR13

Bob Lederer RFL Communications, Inc.

Birthdate + zipcode + gender can identify 87% of U.S.; Study insights on wearable technology, price sensitive shopper groups & unplanned purchases; David Marans retiring from ARF

1) Understanding how easy it is to identify an American using only their birthdate, zipcode and gender, two potential solutions are in development.

2) Three noteworthy studies: A) TNS reports the public is well aware of wearable technology, but few are very interested. B) dunnhumby presents surprising data about groups that are highly price sensitive. (It doesn’t include Moms.) C) Truly revealing “Unplanned Purchase” insights have been released by researchers at four universities.

3) David Marans, a giant in media research circles, has announced his retirement from ARF, effective next week.

Bob Lederer RFL Communications, Inc.

Twitter tweets its IPO; Rentrak primed for takeover? GOP pollsters mull how to improve their work (RBDR–9/16/13)

Today: 1) Twitter tweeted about its filing with the SEC for an IPO. 2) Bloomberg News foresees a Rentrak sale to one of several larger media research companies. 3) GOP pollsters are reviewing their 2012 polling methods with an eye on making changes.

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