Bob Lederer RBDR

Free TiVo TV ratings. Alphabet rolls retail search tool. 2 Twitter MR tools. (RBDR 10.27.2015)

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Today on RBDR:

1) TiVo Research announces it will make its basic TV ratings research FREE beginning in January. RBDR explains why.

2) Google’s parent company Alphabet kicks off a new retail search tool enabling transitioning of advertising and merchandising based on product purchases.

3) Brands advertising on Twitter get a new segmentation, insight, measurement and targeting tool, AND Twitter launches a polling capability for every user.

RBDR is sponsored by 20/20 Research, helping you do better research.

Check out 20/20’s case studies, if you have any interest in maintaining your knowledge of which of the newest research innovations will work best for you, your research business and your research department.

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Bob Lederer RBDR

Campaign optimizing to the minute. NFL goes webcast & global (RBDR 10.26.2015)

Is YouTube blocked at your office? Access today’s RBDR in the RealPlayer Cloud by clicking here.

Today on RBDR:

1) Vector Media Group claims a breakthrough app that it promises will be capable of optimizing online campaigns down to the minute within two years.

2) Why the National Football League paid particular research attention to one of its games this weekend between two teams with losing records.

3) And two independent studies hammer home the point that data-driven marketing, complemented by analytics, are essential for successful marketing.

RBDR is sponsored by 20/20 Research, helping you do better research.

Check out 20/20’s case studies if you have any interest in maintaining your knowledge of which of the newest research innovations will work best for you, your research business and your research department.

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Bob Lederer RBDR

Cos’ primary biz turn to selling data. Customer exp linked to loyalty. (RBDR 10.22.2015)

Today on RBDR:

1) MoffettNathanson Research explains that need for more and better data is leading companies to turn their focus from their primary business to finding ways to turn their collected data into a new revenue source.

2) Customer experience has always been assumed to directly impact Customer Loyalty. Now, Temkin Group presents statistical evidence of that connection, along with remarkable defined revenue impact (Link to this study here).

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit their website here.

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Bob Lederer RBDR

Formulating digital newspaper rules. Pay-Per-Click “clicking.” (RBDR 10.21.2015)

Today on RBDR:

1) Major newspapers in Miami, Dallas and Philadelphia agree to participate in national media study that will attempt to create best practices in digital media that can be shared.

2) WPP Chairman Sir Martin Sorrell tells a conference that continuing drops in digital newspaper advertising reinforce the idea that newspapers should implement paywalls.

3) Pay-Per-Click has broken through with marketers, according to Hanapin Marketing.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit their website at sotech.com.

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Bob Lederer RBDR

BIGGEST mistakes clients make contracting their MR. (RBDR 10.20.2015)

Today on RBDR:

30 so-called market research experts share on Zintro.com what each believes is the #1 biggest mistake companies make when they contract out market research. (Link to this report HERE.)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit their website at sotech.com.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click HERE.